Uncovering the behaviour of sake consumers
Our team interviewed 18 individuals, aged 21 to 57, to find out about their drinking alcohol consumption habits and general shopping habits. We also conducted usability test with 4 participants on the existing mobile website. Through this test, we were able to identify the strengths and weaknesses of the current site and map out the customer journey map.
UX audit of existing website
Shaping our user personas
Our two personas are Discerning Derek and Excitable Ella. Based on the insights we got from out users, we crafted a problem statement: Consumers are hesitant about purchasing from The Sake Guys website as they are unable to determine if the products match their budget and taste.
Design and wireframing
Designing a delightful shopping experience
After identifying the personas whom we were designing for, our team ran a design studio and let our creative juices flow. We came up ideas through hand-sketches, before turning them into lo- and hi-fi wireframes.